Manhattan Associates has once again made its mark in the logistics and distribution field with the celebration of its annual EMEA Exchange event, which this time took place in the vibrant city of Barcelona. Under the inspiring motto “Making the impossible possible,” the company brought together over 300 clients and representatives from the press to showcase their latest advances and innovations aimed at revolutionizing supply chains.
Among the solutions presented, Manhattan Active® Supply Chain Planning, Generative AI, Manhattan Active® Maven, and Manhattan Assist stood out for their capabilities to address the challenges of the current market. These tools not only aim to optimize supply chain management, but also promote a smoother and more efficient experience for both companies and their customers.
Henri Seroux, Senior Vice President for Europe at Manhattan Associates, commented on the significance of this gathering: “It’s fantastic to return to Barcelona with a record number of supply chain and retail professionals. Attending Exchange offers participants a unique opportunity to explore and interact with their peers and firsthand experience the latest technologies shaping the future of distribution logistics.”
The event featured notable clients such as ba&sh, Yusen Logistics, Lacoste, and Co-op, who shared their experiences and the positive impact of Manhattan’s solutions on their operations. Industry leaders like CEO Eddie Capel and Senior Vice President Brian Kinsella also provided insights into the emerging technologies Manhattan is bringing to the market.
One of the highlights was the presentation by Schneider Electric, which highlighted its strategy to turn its supply chain into a competitive differentiator through integrating its warehouse and transportation functions with Manhattan. Bestseller, a renowned European fashion brand, gave a glimpse into its collaboration with Manhattan to transform its supply chain. L’Oréal detailed how it is optimizing its operations through Manhattan Active® Warehouse Management, while Kramp showcased the importance of Manhattan Active® Omni in its digital transformation in the agricultural sector.
With the introduction of advanced technology such as active supply chain planning and generative artificial intelligence, Manhattan reaffirms its commitment to bridging gaps in distribution logistics and leading a unified supply chain ecosystem. As the event drew to a close, Henri Seroux emphasized, “These latest solutions underscore that Manhattan is not only bridging gaps in distribution logistics, but is delivering the vision of a unified supply chain, raising the bar for the entire industry and reaffirming a reputation for innovation that spans over three decades.”
Source: MiMub in Spanish
