In a surprising twist in its sales strategy, Mercadona has launched a campaign that allows its customers to enjoy a wide variety of fragrances from around the world at affordable prices. The supermarket chain, known for its focus on quality and affordability, has decided to introduce a new line of home fragrance products that promise to fill homes with iconic aromas from different cultures and regions.
The proposal, which has generated great excitement among consumers, includes air fresheners and essential oils inspired by fragrances such as Middle Eastern jasmine, French Provencal lavender flowers, and the fresh scent of Australian eucalyptus. This variety aims to satisfy the demand of those looking to transform their spaces with characteristic scents from various parts of the world, without the need to leave home.
Since its launch, the products have been flying off the shelves, becoming a true phenomenon on social media. Many customers share their experiences with the new fragrances, creating a real “world of scents” within their homes. Mercadona’s trick not only lies in the variety of fragrances, but also in their competitive price, allowing families to enjoy a perfumed home without making a big investment.
Marketing experts point out that this strategy not only reinforces Mercadona’s image as a brand close to its customers, but also capitalizes on the growing trend of consumers towards products that enhance home well-being. The fusion of exotic scents and financial accessibility has made this launch a resounding success, and everything indicates that it will become a permanent part of the chain’s catalog.
Meanwhile, Mercadona’s executives have announced that they are evaluating other possible product lines inspired by nature, outdoor activities, and international cuisine, reaffirming their commitment to adapting to consumers’ preferences in an increasingly diverse and competitive market. Without a doubt, Mercadona’s “trick” with its new home perfumes has captured the attention of many, transforming simple domestic spaces into authentic havens of world aromas.
via: MiMub in Spanish
