Mitjans, a prominent brand in the high-end lingerie industry, has taken a significant step towards its international expansion and the strengthening of its digital presence, driven by the support of European Next Generation funds. With a strong performance in the Spanish market and an increasingly consolidated presence in countries such as France, Belgium, Germany, Switzerland, and Austria, Mitjans is established as a reference in women’s fashion and quality lingerie.
The brand is characterized by its strong commitment to sustainability and the concept of proximity. This approach is manifested through the use of mostly European materials, ensuring fair working conditions and supporting the local economy. This ethical commitment is evident in its creations, recognizable for their superior quality, innovative design, and ability to merge modern elegance with meticulously selected details. Mitjans offers an aesthetic that goes beyond the classic, presenting collections that convey sophistication and modernity with a unique style.
Mitjans’ catalog includes everything from homewear to beach dresses, aimed at both department stores and small businesses. The brand stands out for its commitment to inclusive fashion, offering a wide variety of sizes that ensure access to all women. In addition, Mitjans’ online store provides direct access to the final consumer, meeting the demands of the contemporary market and facilitating the acquisition of its collections from any device.
In this new phase of development, Mitjans has significantly optimized its digital and logistical presence, facilitating the expansion of its distributor network and improving the efficiency of its online sales platform. With these advancements, the brand not only strengthens its position in the domestic market but also consolidates its position internationally, becoming a preferred choice for women seeking high-quality lingerie and fashion, sustainability, and a touch of sophistication.
via: MiMub in Spanish
