The most relevant event for coffee professionals, World of Coffee, will take place from June 26th to 28th, 2025 in Geneva, Switzerland, at Palexpo SA. It is expected that the event will bring together over 13,000 attendees and 430 exhibitors from different parts of the world, solidifying its position as an essential platform for innovators, enthusiasts, and industry professionals.
World of Coffee, organized by the Specialty Coffee Association (SCA), promises three days of networking, training, and business opportunities. In this edition, Colombia will be the featured country, offering attendees unique cultural experiences and a pop-up coffee experience. Yannis Apostolopoulos, SCA’s General Director, highlighted that Geneva is an ideal location for this event due to its strategic location in the heart of Europe and its importance in the global coffee market.
The event will be supported by prominent sponsors, including BWT Water + More as the host, Barista Attitude as the platinum sponsor, Nestlé Professional as the diamond sponsor, and Alpro as the gold sponsor. Apostolopoulos also emphasized Geneva’s importance in terms of transportation and convention infrastructure, facilitating the arrival of attendees from around the world.
Dr. Frank Neuhausen, General Director of BWT Water + More, expressed his enthusiasm for sponsoring the event once again, noting that it will bring together experts and innovators in the field of coffee to explore the latest trends and technologies in the sector.
The programming will include several highlighted activities, such as the World Coffee Championships, where elite competitors will participate in different categories, as well as awards that will recognize the best products and innovative packaging. Two roaster villages and tasting rooms will allow attendees to taste exceptional coffees from around the world. There will also be spaces dedicated to green coffee professionals and a retail buyer room to encourage contact and learning.
Networking opportunities will be plentiful, with activities such as happy hours, evening receptions, and exclusive meetings. Workshops and conferences led by the SCA will offer high-impact training, addressing industry trends and technical advancements.
Registration for World of Coffee Geneva is now open, with discounts available until March 31st, 2025, as well as exclusive offers for SCA members. This significant event is shaping up to be a must-attend for all those involved in the coffee value chain, from producers to retailers and baristas, in an environment that fosters collaboration and advances the coffee industry on a global level.
Referrer: MiMub in Spanish
