SK Telecom, the leading telecommunications company in South Korea, has made significant progress in the field of artificial intelligence through an innovative collaboration with the AWS Generative AI Innovation Center. This joint effort aims to develop artificial intelligence models specifically tailored for the telecommunications sector, utilizing Amazon Bedrock to explore specific use cases in this industry.
Through its AI Pyramid Strategy, SK Telecom aims to harness the potential of artificial intelligence to be available anytime, anywhere. The collaboration with AWS aligns with this vision, using SKT’s AI expertise, along with strategic partnerships, to create innovative products and services based on advanced technology. A specific example of this partnership is the development of a customized solution that answers questions based on reference documents through tailored models.
Challenges identified when using traditional techniques of augmented retrieval generation (RAG) include fitting to desired tone and style, as well as retrieving irrelevant documents that can lead to incorrect answers. In response to these issues, SKT and AWS have focused on enhancing the Anthropic models in Amazon Bedrock. Improvements are centered on providing accurate and concise answers, properly referencing retrieved documents, and ensuring that the tone and style of the responses align with SKT’s values.
Furthermore, the team has explored the use of synthetic data generated by large language models to optimize the performance of smaller models, which is especially useful in situations with limited training data.
Amazon Bedrock stands out as a comprehensive solution, allowing for model customization from existing base models and facilitating the integration of capabilities such as Amazon Bedrock’s Knowledge Bases and Amazon Bedrock Agents for specific applications in the telecommunications sector.
This collaborative effort between SK Telecom and AWS not only underscores the technological advancements achieved, but also reflects a commitment to innovation that could revolutionize the use of artificial intelligence in telecommunications. This development in the customization of AI models represents a crucial advancement in SKT’s strategy, preparing the company to compete in the competitive global landscape of artificial intelligence.
Referrer: MiMub in Spanish
