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The Fast-Moving Consumer Goods (FMCG) sector in Spain is at a crossroads after experiencing years of instability driven by health crises and food inflation. The outlook for the rest of 2025 is more optimistic, with controlled inflation and moderate growth, according to the report “The Future of FMCG in an Evolving Market” by the Spanish multinational Catenon, which specializes in executive talent search.
The study highlights the main dynamics reshaping the sector, emphasizing aspects such as consumer evolution, technological advancements, and sustainability. Laura Urue, head of the Consumer area at Catenon, states that “talent will be crucial in this phase.” The report forecasts an overall inflation rate of 2.1% and GDP growth between 2.1% and 2.4%, presenting a challenge for companies in terms of price control and innovative value propositions. Today’s consumers demand not only quality and affordable products but also value sustainability and the environmental impact of their purchases.
For this year, Spain is expected to reach 22.57 million employed individuals, experiencing a 5.8% growth in employment and a salary increase of 5%. However, the lack of generational replacement and the demand for technical and digital profiles continue to be significant challenges. The report identifies the most sought-after positions in FMCG for 2025 as Key Account Managers, Product Managers, supply chain analysts, and process engineers, among others. Urue emphasizes that “innovation and technology are driving a new generation of professionals in the sector.”
During this period, growth is anticipated in sectors such as food, retail, and cosmetics, positioning Spain as a pioneering hub in Europe for food technology. The demand for profiles in biotechnology, big data, and artificial intelligence is rising, while retail is undergoing an accelerated transformation that requires advanced knowledge in data analysis and logistics.
The report also highlights the new relationship between companies and employees. Beyond compensation, workers value aspects such as flexible working hours, remote work, and continuous training. According to Urue, “organizations that lead this transformation will not only attract the best talent but will also solidify their leadership in the sector.”
In conclusion, the FMCG sector in Spain is heading towards a period of consolidation and specialization, where innovation, sustainability, and talent will be key to facing challenges and seizing opportunities in the coming year.
Source: MiMub in Spanish
