The Digital Talent at Euroinnova: The Gap Between Beliefs and Preparedness in AI

Certainly! Here’s the translation to American English:

Artificial intelligence has evolved from being a simple promise to becoming a fundamental necessity for business growth. However, its effective implementation faces a significant obstacle: the lack of specialized talent. Euroinnova recently pointed out that while 93% of large companies view AI as crucial for their development, only 1% feel prepared to achieve concrete results.

As the automation of processes advances, along with real-time data analysis and new business opportunities, the gap between investment in technology and the ability to implement it is widening. A report from UST reveals that 76% of organizations face a shortage of qualified personnel, despite 92% including artificial intelligence in their strategic objectives. This situation has led to an alarming disconnect where many companies invest in technology without the capacity to apply it effectively.

Rafael García-Parrado, CEO of Euroinnova, emphasizes that “talking about AI without discussing talent is just scratching the surface.” More and more companies are seeking support to train their teams and translate technology into measurable impact. Currently, only 1% of companies feel capable of achieving sustainable results, reflecting a trend of “enthusiasm without maturity.”

Additionally, a study by Experis indicated that 67% of companies plan to increase their investment in artificial intelligence this year. However, the OECD warns that the lack of capabilities is stalling economic growth and digital transformation in key sectors. Initiatives like the AI Continent Action Plan in Europe are steps in the right direction, although effective implementation will take time.

In light of this scenario, education emerges as an essential tool. Euroinnova has strengthened its commitment to training through a collaboration with Google, offering a free course titled ‘Master AI with Gemini.’ This program is designed for both technical and non-technical profiles, applying a practical and accessible methodology.

Jaime Martín, Director of Communication and Branding at EDUCA EDTECH Group, states that “the main challenge of AI is not technical, but human.” Automation will only make sense if there are people trained to understand and manage the process.

On the other hand, a report from General Assembly points out that many companies hastily hire AI profiles, which results in a lack of career plans and complications in retaining talent, especially as salaries continue to rise. Euroinnova warns that the real differentiator lies in developing internal capabilities to fully leverage the potential of artificial intelligence.

The future of AI in companies ultimately depends on strategy, training, and the availability of prepared individuals to transform data into effective decisions. Without these components, the promise of artificial intelligence may remain just that: a promise.

Source: MiMub in Spanish

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