Benidorm welcomes ‘El Prado en las calles’, promoted by the Iberdrola Spain Foundation and the National Prado Museum, with the collaboration of the Generalitat Valenciana and the Benidorm City Council.
The exhibition, coordinated by the Education Area of the National Prado Museum, recreates a visit to the museum by contemplating the paintings in their real dimensions, living an experience similar to being in front of a real work of art. It can be visited until October 27 on Avenida del Mediterráneo.
The exhibition was inaugurated this morning by Antonio Pérez Pérez, mayor of Benidorm; José Antonio Rovira, Minister of Education, Culture, Universities and Employment of the Generalitat Valenciana; Ana Pellicer Pérez, councilor of Historical and Cultural Heritage of the Benidorm City Council; Fernando García Sánchez, president of the Iberdrola Foundation; and Marina Chinchilla Gómez, Deputy Director of Administration at the Prado Museum, and will bring the people of Benidorm closer to 50 of the most relevant works from the Museum’s Permanent Collection through photographic reproductions in real size.
A journey through the history of Western art
This large outdoor exhibition, coordinated by the Education Area of the National Prado Museum, will allow visitors to take a tour through the different schools that make up the artistic panorama of the Prado’s permanent collection and learn about the history of Spain, Europe, and Western art in general through the great masters of painting. The Spanish, Italian, Flemish, French, German, and Dutch schools will be present through their protagonists from the 12th century to the early years of the 20th century.
The reproductions are shown at a 1:1 scale, so, depending on the dimensions of the exhibition supports, only a magnificent and grand detail of the work can be offered for some large paintings, which can be seen complete in the explanatory card.
After its tour through Castilla-La Mancha, Castilla y León, Extremadura, and Andalucía, ‘El Prado en las calles’ starts its journey through the Valencia region in Benidorm, which will have its next stops in Onteniente, Castellón, Sagunto, Alicante, Vinaroz, Valencia, Orihuela, and Burriana.
An extension of the Prado’s divulgative and educational action
This project proposes a new way of approaching the Prado’s collections that can be complemented by visiting the contents of the Museum’s website www.museodelprado.es, with more than 16,000 high-quality images and work records from its collection, explanatory videos about works, exhibitions, and restorations, a multitude of interactive educational resources as well as access to the Digital Archive and the online Encyclopedia. This digital offer is expanded with its presence on educational platforms such as iTunesU and MiríadaX; with active accounts on the main social networks such as Instagram, Twitter, Facebook or Youtube; as well as with the development of innovative apps such as Second Canvas Museo del Prado.
Iberdrola Spain Foundation, Protector Member of the Prado Museum
The Iberdrola Spain Foundation focuses one of its main axes of activity on cultural development, focusing on the care and maintenance of cultural and artistic riches.
In this way, the Foundation has been collaborating with the Prado Museum since 2010, supporting the conservation and restoration programs carried out by the museum, as well as developing 4 annual scholarships for young restorers. In addition, it has wanted to adhere to the Extraordinary Program for the Commemoration of the Bicentennial of the Prado Museum and, specifically, to the deployment of this traveling exhibition in Spain.
Since 2011, the Iberdrola Foundation has allocated a total of 13 million euros to the area of Art and Culture, focusing its resources mainly on the Restoration Program, which supports restoration workshops of reference museums for the conservation of their pictorial and artistic heritage; and the Lighting Program, which includes the design, execution, and financing of artistic lighting projects in unique buildings and monuments.
via: MiMub in Spanish
