Certainly! Here’s the text translated into American English:
The sports brand U.S. Polo Assn. has announced its entry into the Brazilian market through a collaboration with the Pasquini Group, marking a significant step in its international expansion. This agreement not only strengthens the brand’s presence in Latin America but also reflects its interest in adapting products to local tastes and trends.
The arrival of U.S. Polo Assn. in Brazil is seen as a major opportunity, as the country has a rich commercial culture and a notable inclination toward fashion. The new collection will include timeless and versatile styles designed for both men and women. With this line, the brand aims to honor the history of polo while introducing a contemporary and accessible approach to fashion.
J. Michael Prince, President and CEO of USPA Global, expressed his excitement about this launch, highlighting the Pasquini Group’s expertise in the Brazilian fashion landscape and its potential to establish a stable presence in the region.
The Pasquini Group, with three decades of experience, will be responsible for deploying U.S. Polo Assn. in Brazil. Its knowledge in men’s fashion and logistical capabilities will be key to establishing a solid presence in both physical stores and e-commerce and marketplace platforms.
Raritom Pasquini, founder and president of the group, emphasized that the brand perfectly aligns with their growth strategy, highlighting authenticity and the history of the sport as aspects that will resonate with Brazilian consumers. He stated that they are thrilled to add a brand to their portfolio that reinforces their values of quality, accessibility, and innovation.
To celebrate this launch, an exclusive event will be held on July 2, 2025, at the Rosewood São Paulo. During the celebration, attendees will have the opportunity to view the new collection, enjoy a program that includes fashion, art, and music, and participate in a roundtable discussion on trends in Brazil, as well as attend a performance by local artist Polly.
The brand is expected to open stores in several key cities such as São Paulo, Rio de Janeiro, and Belo Horizonte, leveraging an omnichannel retail strategy that will provide a cohesive and engaging brand experience for consumers throughout the country. This launch marks another milestone in the successful trajectory of U.S. Polo Assn., which already has a presence in over 190 countries worldwide.
via: MiMub in Spanish
