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The Polo Festival, known as Chestertons Polo in the Park, recently took place at the iconic Hurlingham Park in London, attracting over 30,000 attendees from around the world during its three days of celebration. U.S. Polo Assn., the official brand of the United States Polo Association, is proud to have been the official clothing and shirt sponsor for this event, which, in its 15th anniversary, has established itself as one of the largest and most prestigious in Europe.
The festival, held from June 6 to 8, outfitted all participating teams with uniforms and provided apparel for staff. In an effort to create an immersive experience, the brand set up a vibrant merchandising space where attendees had the opportunity to purchase exclusive clothing and participate in interactive activities, including contests and raffles.
The opening event, known as International Day, featured an exciting match between England and Argentina, as well as participation from six renowned polo teams representing various cities around the globe. Saturday marked Ladies’ Day, and the weekend culminated with finals and a Family Day, bringing together polo enthusiasts from both the UK and other parts of the world. The Riad team emerged as the tournament champions, defeating the Akrham team from Punta Cana with a score of 10-5, while César Crespo from the winning team was recognized as the tournament MVP.
J. Michael Prince, President and CEO of USPA Global, highlighted the event’s significance by stating that Chestertons Polo in the Park is a unique celebration that merges the spirit of polo with the energy of London in a fun and accessible manner. This partnership not only strengthens the connection between U.S. Polo Assn. and the sport but also seeks to attract more consumers in one of its most promising markets.
As U.S. Polo Assn. continues its expansion in the UK, with new store openings planned, the brand remains true to its roots and tradition. The event at Hurlingham Park not only celebrates the rich history of polo but also acts as a cultural meeting point where fashion and sport converge.
With the backdrop of this historic venue, where the first matches were held in 1874, Chestertons Polo in the Park stands out not just for polo, but also for those seeking an experience filled with entertainment, dining, and luxury. Boo Jalil, CEO of Brand Machine Group, a partner of U.S. Polo Assn. in the UK, noted that the festival is an excellent platform to showcase the brand’s connection with English polo. This annual celebration results in greater brand visibility and highlights its accessible and cutting-edge spirit.
In this way, U.S. Polo Assn. reaffirms its commitment to the sport and entertainment, solidifying its presence and relevance in both the British market and the global scene.
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Referrer: MiMub in Spanish
