Franchises Today has taken an innovative step with the launch of ValerIA, the first artificial intelligence specifically designed for the franchise sector in Spain. This tool was developed to meet the need for personalized guidance for entrepreneurs seeking franchises in a market with over 2,500 options, which can be overwhelming.
ValerIA aims to simplify the franchise selection process by conducting a detailed analysis of each user’s profile. This analysis considers variables such as desired investment, prior experience, and business type preferences. With this approach, the goal is to reduce the time and effort traditionally involved in finding the ideal franchise.
What sets ValerIA apart from other tools is its ability to act as a personal advisor. Instead of providing generic listings, this AI interacts with users through a dynamic questionnaire, adapting to their responses and offering recommendations aligned with their interests and aspirations.
The use of ValerIA is straightforward and does not require prior knowledge of the sector. Users are guided through various stages, from entering the platform to receiving real-time recommendations. Upon completing the questionnaire, the AI employs predictive analytics and machine learning to filter options that meet the established criteria, presenting between 4 and 15 franchises that fit the user’s needs.
For franchisors, ValerIA also represents a significant advancement. Thanks to its candidate filtering capability, it allows them to receive proposals that align with their needs, improving not only the conversion rate of agreements but also enhancing the modern image of the brands involved.
Lucía Polonio, coordinator of the ValerIA program, has emphasized that this tool is not intended to replace sales teams but to complement them by providing filtered and qualified contacts. With ValerIA, the goal is to facilitate effective conversations and eliminate cumbersome processes like cold calling.
The introduction of ValerIA not only marks an evolution in the business realm but also highlights the leadership of Franchises Today in adopting technologies that aim to simplify and make interactions in the franchise world more effective. Polonio emphasizes that artificial intelligence is now a reality that helps entrepreneurs and franchisors connect in a more effective and productive manner.
Referrer: MiMub in Spanish
