Keraben, Metropol, Ibero, and Saloni to Showcase Their Latest Proposals in the Exclusive “The Square” Space
The four companies making up Victoria Ceramics Spain are finalizing their participation in Cevisama 2025, the international benchmark event for the ceramic sector, taking place at Feria Valencia from February 24 to 28. This event will gather more than 500 exhibiting companies and attract over 70,000 visitors from 155 countries, establishing itself as a key meeting point for the industry.
“The Square” space, spanning over 1,000 m² of exhibition area in Pavilion 6Bis-Stand A1, will be the epicenter of Keraben, Metropol, and Ibero’s presence, where they will unveil their new collections. These companies will stand out for their commitment to innovation, avant-garde design, and functionality—key elements to meet the demands of the most discerning professionals in the sector.
Innovation and Design in Each Proposal
In “The Square,” the brands of Victoria Ceramics Spain will display a mix of creativity, technology, and sustainability through advanced ceramic solutions. Their new proposals feature novel textures, nature-inspired reliefs, and high-value decors, reaffirming their position as leaders in the sector.
Among their most outstanding innovations are:
– XL-Surfaces: Extra-large formats up to 120×280 cm, ideal for creating open and modern spaces.
– Raised Ceramic Floors: Radiant floor systems that facilitate uniform climate control.
– Digital Soft/3D: The latest generation of semi-polished porcelain tiles with exceptional realism and an extra soft touch.
– Antislip Shoeless Technology: An innovative version of non-slip porcelain tiles with imperceptible roughness.
– Starlight: Polished porcelain tile with superior shine and high resistance to wear and stains.
Saloni and Sustainability at Hotel Cevisama
This year, Saloni is taking its proposal to the next level by participating in the Hotel Cevisama initiative, an innovative 800 m² space in Pavilion 3, designed in collaboration with renowned architect Héctor Ruiz-Velázquez.
In this environment, Saloni will present Essence, a collection inspired by sustainable architecture and the fusion between tradition and innovation. With warm and natural shades like terracotta, beige, ivory, and grays, Essence transforms spaces into unique sensory experiences, reaffirming the company’s commitment to sustainability and timeless design.
Participating in Hotel Cevisama not only reinforces Saloni’s presence at the fair but also highlights the importance of sustainability in the ceramic industry, aligning with Cevisama’s core values and those of the sector in general.
A Key Event for the Sector
Victoria Ceramics Spain has emphasized the importance of their participation in this event, stating, “We are fully engaged in the preparation for Cevisama 2025, where we present unique collections that reflect our commitment to innovation and design. This event is a key meeting point to strengthen commercial relationships with clients and attract potential buyers from all over the world. Additionally, participating with Essence in Hotel Cevisama is an excellent opportunity to showcase the versatility and sustainable impact of our products in the contract sector.”
With a proposal marked by creativity and sustainability, Keraben, Metropol, Ibero, and Saloni consolidate their leadership in the ceramic industry, betting on innovation and design as fundamental pillars of their strategy at Cevisama 2025.
