In the dynamic world of entrepreneurship in Latin America, Fernando Lelo de Larrea stands out for his ability to deal with complex challenges, known as “wicked” problems. These problems, which lack definitive solutions and are multidimensional in nature, have captured Lelo de Larrea’s attention, who has focused his approach as an investor and mentor on addressing them.
Through his firm Rumbo Ventures, Lelo de Larrea ventures into the realm of innovation by integrating green technologies and the concept of circular economy to tackle these intricate problems. “The most interesting and urgent problems are not those with a clear solution, but those that require creative and collaborative thinking. That’s where true innovation emerges,” he argues.
His methodology is based on identifying areas where startups can make a significant economic, social, and environmental impact. Lelo de Larrea emphasizes the importance of having diverse teams that challenge existing paradigms and operate at the intersection of technology, public policies, and society. This approach has been crucial in his investment decisions, supporting initiatives that promote cross-sector collaboration.
“Wicked problems cannot be solved by a single actor. We need entrepreneurs, governments, and investors to work together to design sustainable and scalable solutions,” comments Lelo de Larrea, who has actively supported projects in clean energy, circular economy, and digital transformation with Rumbo Ventures. Facing increasingly complex challenges, he views failure as an inherent part of the innovation process that offers valuable lessons and the opportunity to adjust course when necessary.
Fernando Lelo de Larrea’s approach not only motivates entrepreneurs, but also redefines the perception of venture capital, highlighting that investment involves supporting systemic change with a lasting positive impact. Faced with wicked problems, he advocates for broad collaboration among entrepreneurs, governments, educational institutions, and companies to devise solutions that are effective in the long term.
via: MiMub in Spanish
